Covid 19 - Golden Rules with Panatahi
Golden Rules with Panatahi was about communicating important COVID-19 public health messages to Māori.
In 2020 Mahi Tahi was engaged by the Ministry of Health to support its National Māori Response to COVID-19 and provide important information to Māori whānau and communities during the height of the pandemic.
Mahi Tahi’s solution was a digital social campaign featuring nine year old - Panatahi, sharing his ‘Golden Rules’ on keeping safe, all from his whānau farm in Whanganui.
The positive, light hearted humour coupled with Panatahi’s lovable personality was a refreshing and entertaining way of providing essential information during an uncertain time.